Episode 258 of The Obvious Choice podcast.
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The things we love to talk about aren’t always the same things our ideal clients want to hear. You can get them to care, but you’ll need to earn their attention first.
- Escaping FOMO when the social world you exist in makes you feel left out, even when it’s not what you want
- The disconnect between the big ideas you want to talk about and your client’s “water pipeline” problem
- To get people to care, you’ll need a little demented theater
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About Author
Jonathan Goodman
Jonathan Goodman 🇨🇦 has 18yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ) and host of the Obvious Choice Podcast. Over 49,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.