[The Best] Is Spinal Flexion Really So Bad When Lifting?, and More

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Best Content of the Week

What if … what if it were actually biomechanically preferable flex your spine under load? What if your body could be stronger and more stable by rounding your lower back during a deadlift?

Check out this week’s social media post from Eugen Loki to see his argument.

— Dani Singer

Best Article

All Problems Are Leadership Problems — Kelly Berry, Fitness Revolution

Whether you’re a gym owner or employee, limiting beliefs creep in and stop you from being the leader your employees or clients need. This week’s best article—actually a two-part series—goes into these beliefs and how to overcome them so you can be a better leader.

— Shane McLean

Best Video

How to Double or Triple Your Call Close Rate — Lee Constantinou

The majority of trainers I know got into this field because they’re passionate about fitness and health, not because they love sales. You fear sounding desperate or sales-y, or not knowing how to handle objections. But selling is part of the job, whether you’re an online trainer or a gym owner, or you work for someone else and want to retain clients. In this week’s video, Lee Constantinou gives some great reminders about building value, asking questions, listening to understand, and yes, talking money.

— Esther Avant

Best Social Media Post

Posted by Eugen Loki on July 13, 2021

Eugen Loki of Pheasyque shares not only the evolution of deadlifting technique but more important, the ability to evolve with new information. Compared to other sciences (like the study of biology and Earth) exercise science is still relatively new. Being challenged with new ideas should be welcomed. How have your views been challenged? Are you okay with changing your mind?

— Christina Abbey

Best Podcast

The Truth About Motivating Your Clients with Dr. Lisa Lewis — Michael Keeler, Business for Unicorns

Dr. Lewis shares some excellent insights that fitness pros will want to take note of. She unpacks the vast topic of motivation, delves into the importance of self-determination theory, motivational interviewing, and how to best help a variety of clients. She talks about the “middle ground” and the spectrum of extrinsic and intrinsic motivation and reward. She advocates for meaningful outcomes that are in alignment with client values. There is also a great discussion about setting healthy boundaries. Coaches, gym owners, and managers alike will benefit from the wisdom of this discussion.

— Mike Howard

More Great Fitness Content 

[Article] How to Build Success in Your Training Other Than Just Adding More Weight — Tony Gentilcore, tonygentilcore.com

[Aricle] 3 Big Rocks of Cardio — Shane McLean, Balance Guy Training

[Video] Best Exercises to Improve Your Squat — Chad Wesley Smith, Juggernaut Training Systems

[Video] Why “Tough Love” Won’t Get You in Shape (and What Will) — Matt Shortis, Nerd Fitness

[Podcast] Current Thinking in Obesity Treatment — Danny Lennon with guest Carel le Roux, Sigma Nutrition Radio