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Today on “The Obvious Choice Podcast” (Hot Seat), we dive deep with three coaches facing pivotal moments in their businesses. We talk with Brianna, who’s looking to transition from in-person to online training as she plans a cross-country move, Wallace, who’s discovered his sweet spot working with executive women and empty nesters in their mid-40s to 60s, and Jason, who’s revamping his CrossFit coaching mentorship program for 2025. What struck me most about these conversations was how often the solution isn’t about fancy marketing tactics or going viral on social media – it’s about having real conversations with the right people and building genuine connections. Whether you’re trying to make a big business transition or just want to reach more of your ideal clients, there’s something in here for you. Let’s dive in.
Timestamps:
0:00 Introduction and Brianna explains her background working with single women in their 30s and her goal to transition online
2:01 Discussion with Brianna about transitioning from in-person to online training, breaking down the financial requirements and strategy for retaining clients
15:55 Conversation with Wallace begins, discussing his target market shift from busy moms 35+ to executive women/empty nesters 45-65
21:11 Deep dive with Wallace on targeting empty nesters and leveraging existing client relationships for referrals
35:44 Jason introduces his background and plans to revamp his CrossFit coaching mentorship program
40:20 Discussion with Jason about the different components of running a mentorship program and marketing strategies
53:48 Final thoughts on launch strategies and closing remarks
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Please dm Jon the word “mentor” at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship
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Jon’s next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
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FREE GIFT – Get a free copy of the Wealthy Fit Pro’s Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
HOW – Rate / review this podcast, take a screenshot, and send it to [email protected]
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Hosts:
@itscoachgoodman
@fitnessjonestraining
@amberreynolds.me
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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
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The Obvious Choice podcast is presented by QuickCoach – free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.
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