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Get Big Advantages With SAM

Episode 79 of The Obvious Choice podcast.

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Acting like a big shot when you’re small has zero advantages. Instead, the smaller your SAM, the bigger your advantage.

  • How to target two different markets using Love Your Center’s approach
  • Clients don’t decide to hire you because your certs or how many clients you’ve helped. Focus on this thing instead.
  • Why you struggle to create content and the question you should ask to figure it out

The Obvious Choice is sponsored by Unbound Merino. They’re so good that Jonathan owns 12 of their black v-necks, and it’s all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.



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About Author

Jonathan Goodman

Jonathan Goodman 🇨🇦 has 17yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ). His current project is free software for fitness and nutrition coaches: QuickCoach.Fit. Follow him on his Personal Instagram where he is very active.

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