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In today’s episode, I sit down with Lance, a 21-year-old online fitness trainer who recently made the bold move to leave his in-person training business behind to focus entirely on his online practice. Lance and I dive deep into the unique challenges and opportunities of building a fitness business with a young audience, exploring how to grow alongside your client base as they transition from college students to young professionals.
Order my book “The Obvious Choice” here: https://amzn.to/4ghBzce
0:00 – Introduction & book launch discussion
1:08 – Lance’s background as an online trainer
2:15 – Business metrics discussion
2:45 – Current audience challenges
3:56 – Target niche description
4:32 – New content project: Fitness “Hot Ones” spin-off
5:39 – Main challenge: Client affordability
7:51 – Discussion on backup plans and risk-taking
9:27 – Strategy: Growing with a maturing audience
12:51 – Marketing to life transition moments
14:04 – Building muscle in your 20s
17:19 – Different types of college clients
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Please dm Jon the word “mentor” at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship
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Jon’s next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
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FREE GIFT – Get a free copy of the Wealthy Fit Pro’s Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
HOW – Rate / review this podcast, take a screenshot, and send it to [email protected]
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Hosts:
@itscoachgoodman
@fitnessjonestraining
@amberreynolds.me
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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
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The Obvious Choice podcast is presented by QuickCoach – free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 35,000+ coaches and get your account today at www.quickcoach.fit.
The post Building a Fitness Business That Grows With Your Audience appeared first on The PTDC.