5-Reps: Six-packs, light weights, and referrals

Happy 5-Reps Friday!

Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

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2 Coaching Concepts

1.

Trainers don’t all have six-packs.

Yes, we also enjoy an extra piece of pie and skip workouts.

Being fit is important, but it isn’t all we think about.

Fitness for life isn’t a 30-day challenge.

We’re training to enjoy life, not look good for a photoshoot.

The more honest you are with your clients about how human you are, the better their results will be.

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2.

Technique over ego.

Lighter weights lifted well gets better results than heavy weights lifted poorly.

‘Light’ doesn’t mean easy though.

Intensity is important.

2-3 tough sets drives more progress than 4-5 easy sets.

2 Business Nuggets

1.

Referred customers are easier to sell, spend more, and refer others.

Here’s three truths about referrals:

a) Gift cards don’t encourage referrals.

b) Make it natural for the client.

c) Follow up.

A 7-step process for getting referrals

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2.

Stop making content so hard.

Be targeted.

Identify one ideal person in your niche.

List their:

-Age + occupation.

-Struggles + dreams.

Pretend as if everything you create is for them. Give them a name.

Your goal should be to get 30 people to LOVE you, not 10,000 who kind of care.

The 5 other things most online trainers miss here

1 Quote to Consider

“Life is an adventure, not a test.

There are no correct answers in the back of the book; we don’t get to find out what was behind door number two; we never even know whether we won.

If you want some guarantee that everything will turn out all right and you’ll have no regrets, it’s not an adventure you want; it’s a theme park.”

-Timothy Kreider

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www.theptdc.com/articles/5-reps-Dec-16-2022

Talk next week,

-Jon

P.S. Nick found the original influencer