Before we begin, I have exciting news. Yesterday, I sent my next book, The Greatest Personal Trainer in the Universe to editing. It is the first fitness parable in the tradition of The Go-Giver and Who Moved My Cheese, but set where we live: on the gym floor. If you’d like to be an early reader, please click here.
Next, here are a few short thoughts this week.
Money
1
“You’re not trying to be a seven for everyone. You’re trying to be a 9.9 for a very small group of people that you can then figure out how to get them to tell their friends.”
-From The Acquired podcast (Seinfeld episode)
2
Had lunch with an author who sold 5 million books two weeks ago and asked his secret. He gave a 3-word answer:
Shots on net.
Health
1
“Following routine fundamentals leads to boringly predictable good outcomes. Mundanity is excellence.”
-From The Greatest Personal Trainer in the Universe (be an early reader)
2
“Cammy was on another of her endless string of exotic, weirdly punishing diets (this one didn’t allow wheat, or seed oils, or something), and so her half of the fridge was currently full of raw vegetables that, as far as Zeke could tell, robbed her soul of joy at a much greater rate than they made her body healthier.”
-From I’m Starting to Worry About This Black Box of Doom: A Novel by Jason Pargin
Relationships
1
J.R.R. Tolkien and C.S. Lewis met at a pub every week for 15 years to workshop each other’s stories.
Out came The Lord of the Rings and Chronicles of Narnia.
Underrated wealth: a friend who’s doing the same hard thing you are, and wants you to win.
If you enjoyed this, please consider forwarding a copy via the link below to somebody else today:
www.theptdc.com/articles/5-reps-Nov-6-2026
-Jon
Promo
A Book I Recently Enjoyed
Part Rocky and part Jaws, Finkel takes readers on a blockbuster adventure with heart-pounding scenes, humor, heart, bear history, William Faulkner (you’ll see), and family.
With readers dropped into the action from the first sentence, the pages fly by, covering tracking, incredible training scenes, fighting, philosophy, pain, grief, love and a cast of unforgettable characters you’ll root for like you’re watching your favorite action movie. Pre-order your copy of Bear Brawl here.
Get an early copy and the best pricing on my next two books!
Below’s a bit of info on each. If either seem interesting, please add yourself to the early interest list on that page.
The Greatest Personal Trainer in the Universe is the first fitness parable in the tradition of The Go-Giver and Who Moved My Cheese, but set where we live: on the gym floor. (Learn more and early interest list)
The Invisible Heist is a memoir about getting robbed for $1.6 million. There wasn’t a gun. Nobody got hurt. It wasn’t a smash and grab thing. They got into my safety deposit box without opening it. There was no alarm. I don’t know who did it or what country they are in. (Learn more and early interest list)
My Books
Below are my top 3 bestselling books. Each was written for a different audience. If you enjoyed this email, please consider buying a copy of whichever best suits you.
All books are available worldwide in all formats (hardcopy, kindle, and audio) wherever you buy books. Linked below is the Amazon USA link for your convenience.
Ignite the Fire: The Secrets to a Successful Personal Training Career – For personal trainers (Buy here)
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way – For small business owners and coaches. (Buy here)
Unhinged Habits: A Counterintuitive Guide for Humans to Have More by Doing Less – For people looking for habits and self-improvement. (Buy here)
Andrew Coates with his copy of Unhinged Habits.
Coach. Author. World explorer. But mostly, Dad.
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Books: Ignite the Fire and The Obvious Choice
Mentorship: Online Trainer Mentorship
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