First, an exciting announcement:
154 people have joined the launch team for my next book, The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way.
Shopify’s president said that, “If you’re selling something, you need this book in your life.” Which is high praise!
Would love to have you join the launch team today. Giving away $1,000 in cash this weekend to people in there.
If you’re interested and we’ve already spoken and you know the process, please follow the steps I sent to ya.
If you want to know more, please reply “I’m in” to this email right away. I’ll get back to you personally.
K, cool. Here’s what’s new this week.
Obvious Choice Podcast Episodes:
*If you only listen to one, make it this one.
Money
1.
In our world, we know what makes us reputable. We’ve put in the work to earn the credentials.
Others don’t live in our world though; they live in theirs.
While the same knowledge and experience that makes you reputable might help you deliver a great product or service, it won’t help you become the Obvious Choice.
We don’t buy things as a result of good decisions made with complete evidence. Instead, we trick ourselves into thinking that we’re making educated decisions. It’s embarrassing. You won’t want to admit it. I certainly don’t.
The problem isn’t that we don’t want to make a smart purchase, it’s that there’s too much to know.
How can you, or anybody that buys from you, be expected to gauge quality in a field they’re unfamiliar with?
(Excerpted from The Obvious Choice)
Travel is for turning on, vacations are shutting off. Travel heightens your senses, vacations dull them. Travel’s about discovery, vacations escapism. Vacations are fine, but designing a daily life that you don’t need to escape from is better.
Health
1.
A Rule:
Don’t look it up in advance. Photoshopped images of what you’re about to see ruin what you’re about to see. Maps, assistants, and Googling everything you do diminishes the magic.
2.
An 85-year old who learned that he was dying once said that, “If I had my life to live over again, I’d try to make more mistakes next time. I wouldn’t try to be so perfect.”
Relationships
1.
Joy is not an objective emotion. It is best felt when preceded by hardship. Experience enriches. The best lives are the ones that include struggle and strife. In order to love, you must hurt. In order to feel joy, you must feel pain. In order to relax, you must first toil. This necessary juxtaposition in experience is often missing in our too-easy lives.
A Few Good Quotes from a Great Book
“I can never come on your show again.” “Why?” I asked. “Because,” he said, “it was so perfect. We could never do better than that interview.”
“How do you know when you really have it? Lady Gaga: You know you really have it when you’ve got the nerve.”
From Howard Stern Comes Again by Howard Stern (You’re gonna have to trust me on this one.)
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Promo
Alright, this is where I get sappy.
My upcoming book almost broke me. Writing it, editing it, and working with the team at HarperCollins to get it published was the hardest thing I’ve ever done professionally.
But through pressure makes diamonds.
It’s my best single piece of work. Like, by a long shot.
The type of thing where I’m now embarrassed by everything I’ve ever produced in the past. That they don’t feel like me. That I’ve moved up a rung, or two, or twelve.
I honestly don’t know what the reception’s going to be like though.
This is not like my other books. It’s not about personal training. It’s a guide to getting customers without feeling like you have to dance like a monkey on the internet.
But it’s more than that.
It’s also about life. Living a good life. Sharing life with people you love. And not becoming something you aren’t, or feeling like that’s necessary just to make a few bucks.
Not many people have seen the book yet. Only a few.
They said nice stuff though:
The Editor-in-chief for Entrepreneur said to “get this book if you want to win in business without feeling like you have to win the internet.”
Jen Gottlieb, a bestselling author, said that “Jon will show you how to stop playing small, own your worth, and start earning what you deserve while making a real impact.”
This is getting long.
The book comes out January 14th. I’m going to be sharing early looks in addition to loads of behind-the-scenes with my book launch team.
If you’re interested and we’ve already spoken and you know the process, please follow the steps I sent to ya.
If you want to know more, please reply “I’m in” to this email right away. I’ll get back to you personally.
Thanks,
-Jon
Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
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Thanks for reading. Here’s a few additional ways that I may be able to help you.
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Podcast: The Obvious Choice
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Mentorship: Online Trainer Mentorship