5-Reps: ‘Boring’ fitness, High prices, and Opening a gym

Happy 5-Reps Friday!

Here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.

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2 Coaching Concepts

1.

Be the type of client you want to attract.

Self-assess: Are you the type of person who:

• Shows up late.

• Doesn’t take accountability.

• Procrastinates from taking action.

• Blames, complains, or plays the victim.

or, are you the type of person who:

• Is punctual.

• Owns your decisions.

• Takes (im)perfect action.

Here’s a challenging question I’ll leave you with:

Are you casting blame onto others for their behaviours but falling into the same trap yourself?

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2.

Here’s three books every trainer should read:

i) Ignite the Fire – Jonathan Goodman (that’s me)

A clear road map to building your career from the bottom up so you can find more clients, build your reputation, and make more money.

ii) Strength Training for Fat loss – Nick Tumminello

How to use the 3 Cs of metabolic strength training—circuits, combinations, and complexes to build great programs.

iii) Linchpin – Seth Godin

How to stand out and make a difference.

2 Business Nuggets

1.

Here’s 7 questions to ask before opening a gym:

i) Do I need a business partner?

ii) How will I attract other top trainers?

iii) Am I willing to sleep there?

iv) Do I have 6 months of living expenses saved?

v) What streams of revenue will I have?

vi) What’s my long-term vision?

vii) Who am I doing this for, and why?

More on each here

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2.

3 sentences for people who work in fitness that’ll make you more than a 4 year business degree

i) There’s no such thing as too high a price, only too little value.

ii) Find a way to make boring, yet effective, fitness fun.

iii) Connect the benefit (feeling great in a dress) to the quantitative measurement (losing 3 inches).

38 more here

1 Quote to Consider

“90% of people never have a plan whenever they walk into the gym.

Also, 90% of people never reach their goals in the gym.

This is not a coincidence.”

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Talk next week,

-Jon

P.S. “I’m fighting gravity.”