Episode 72 of The Obvious Choice podcast.
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A lot of business owners approach delivering value backward. It’s not the big “wow” things – it’s doing the little things really well.
- Don’t be committing the comb-over of personal training
- Two rules you can learn from the Flat Earthers and Fitness Nerd Forum communities
- Choosing your hill to die on wisely
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The Obvious Choice is sponsored by Unbound Merino. They’re so good that Jonathan owns 12 of their black v-necks, and it’s all he wears. Comfortable, moisture-wicking, good-looking, and requires no washing for weeks on end. Visit unboundmerino.com and use code GOODMAN to get 10% off your first purchase so you can look great on and off the gym floor.
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About Author
Jonathan Goodman
Jonathan Goodman 🇨🇦 has 17yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ). His current project is free software for fitness and nutrition coaches: QuickCoach.Fit. Follow him on his Personal Instagram where he is very active.